Built for founders who code

Your Go-to-Market Strategy, Delivered in Minutes

Stop guessing. Get a complete, AI-powered GTM playbook customized to your product. Built for technical founders who'd rather ship than sell.

You built the product. Now what?

Most technical founders hit the same wall. The code is shipped, but the customers aren't coming.

🎯

No idea who to target

You know your product is great, but you can't figure out who actually needs it or how to reach them.

πŸ“‹

Generic templates don't work

Every GTM guide you find is built for funded startups with sales teams. That's not you.

😬

Sales feels unnatural

You're a builder, not a seller. Cold outreach and pitching makes you want to crawl under your desk.

πŸ’Έ

Legal docs cost thousands

NDAs, Terms of Service, DPAs... you need them all but lawyers charge more than your first deal.

How It Works

From product description to go-to-market playbook in three simple steps.

01

Share Your Product

Upload your PRD or describe your product in plain English. Our AI does the rest.

02

AI Builds Your Playbook

In minutes, get a personalized GTM strategy covering positioning, outreach, pricing, and more.

03

Execute & Grow

Use ready-made templates, scripts, and frameworks to start selling from day one.

5 Modules. One Complete Playbook.

Everything you need to go from β€œI built a thing” to β€œI'm closing deals.”

Acquisition Engine

Find and convert your first paying customers systematically.

  • ICP definition & lead scoring
  • Cold outreach sequences
  • LinkedIn & email templates
  • Channel strategy playbook

Messaging & Positioning

Nail your value proposition so prospects instantly get what you do.

  • Value proposition canvas
  • Competitor positioning map
  • Elevator pitches & one-liners
  • Website copy frameworks

Pipeline Acceleration

Move deals from first call to closed-won, faster.

  • Discovery call scripts
  • Objection handling playbook
  • Proposal & pricing templates
  • Follow-up cadence frameworks

Legal & Security

Enterprise-ready docs without the enterprise-sized legal bill.

  • Customized Terms of Service
  • Privacy Policy & DPA
  • NDA & MSA templates
  • Security questionnaire answers

Retention & Expansion

Keep customers happy and grow revenue from your existing base.

  • Onboarding playbook
  • QBR & check-in templates
  • Upsell & expansion frameworks
  • Churn prevention signals

Pricing That Grows With You

You only pay more when you earn more. No hidden fees, no surprises.

One-time setup
$497
+ revenue share as you grow
5–15%
Revenue share for 12 months
$15K
Hard cap on total payments
Milestone
Payments at revenue targets
Everything included
All 5 GTM modules
AI-generated GTM playbook
Cold outreach sequences & templates
Legal document suite (ToS, Privacy, NDA, DPA)
Discovery & demo call scripts
Competitor positioning analysis
ICP definition & lead scoring
Onboarding & retention playbooks
Lifetime access to your playbook
Future module updates included
Get Started β€” $497

Instant access. Start executing today.

Frequently Asked Questions

Who is this for?

Gotomar is built for technical founders, indie hackers, and vibe coders who have built a product but don't have a sales or marketing background. If you'd rather ship code than write cold emails, this is for you.

How is this different from a GTM template or course?

Templates are generic. Courses take weeks. Gotomar uses AI to analyze your specific product and generate a customized playbook in minutes. Every outreach sequence, positioning statement, and legal document is tailored to what you're actually selling.

What does the $497 get me?

The setup fee gets you instant access to all 5 modules: Acquisition Engine, Messaging & Positioning, Pipeline Acceleration, Legal & Security, and Retention & Expansion. Each module is customized to your product with ready-to-use templates, scripts, and frameworks.

How does the revenue share work?

After the setup fee, you pay 5-15% of revenue for 12 months, capped at $15,000 total. The percentage scales with your revenue. You only pay more when you earn more, and there's a hard cap so you'll never overpay.

Can I see a sample before I pay?

We're working on a free preview tier. In the meantime, the playbook is generated in minutes after sign-up, so you'll see results almost immediately. If it doesn't deliver value, reach out and we'll make it right.

How long does it take to get my playbook?

Minutes, not weeks. Once you describe your product or upload your PRD, the AI generates your full GTM playbook. You can start executing the same day you sign up.

Ready to go to market?

Stop overthinking your GTM strategy. Get a complete, customized playbook and start closing deals this week.

Sign Up Now